Absolute magnitude light curves of SN 2008J corrected for different amounts of reddening as discussed in the text. For comparison de-reddened absolute magnitudes of SNe 2002ic (Hamuy et al. 2003) and 2005gj (Aldering et al. 2006; Prieto et al. 2007) are also plotted, assuming distance moduli of 37.32 mag and 37.09 mag respectively. Template optical light curves of SN 1991T (Nugent et al. 2002) are plotted and scaled to match the absolute uBVri peak magnitudes of SN 1991T presented by Prieto et al. (2007) and Saha et al. (2001). Synthetic magnitudes from the spectral decompostion of SN 2008J (see also Fig. 3) match reasonably well the SN 1991T templates.